Social media is the most crucial part of any marketing business. And creating a business page is like a cup of tea. If I talk about social media giant Facebook particularly then anyone can create a page on it. But do you think by simply creating a page will benefit your business? Simply no because you need a strong business page that can effectively represent your brand and engage your target audience. Every social media marketer wants their page to be attractive and eye-catching so that anyone can easily engage with that page. Do you think it is as simple?
Well, it can be all you need to do is keep reading this article till the end. I will enlist the top 5 elements that are great to implement in the Facebook page. Are you ready to know? Yes.
Let’s get started now.
5 most essential elements you should incorporate in your Facebook Page
#1. Eye-catching cover photo
This is the most essential and unavoidable element of your Facebook page. Why I am saying so is because the cover photo is the first thing that people look at in the very first view. Therefore, you have to put a cover photo that captures the essence of your organization and leaves no doubt that they are at the right place. What type of photo you should put? Try to choose the high-quality photo that has a clear focal point and that will not appear blurring. Also, make sure that the photo size is easily getting fits into the module of cover photo size. However, Facebook automatically stretches the photo to fit and skew the proportions of the image. The essential cover photo size of your business should be 828 x 315 pixels.
Additionally, you can also add the logo of your company in the cover photo. Don’t make your cover photo too busy by adding too many irrelevant elements in it.
#2. Call to Action Button
Why do you create a page on Facebook? To target right audience, attract people, get conversions, traffic to the site, etc. right. What if these people don’t turn into your potential customers? Don’t you want if people visit your site then they take some action such as purchase, download ebooks, attend sessions, etc? How does this happen? You can achieve this only by adding a call-to-action button to your business page on Facebook. You can’t afford to ignore this element on your page. Make a choice between the buttons which are:
- Contact Us
- Call Now
- Buy Now
- Shop Now
- Send Email
- Send Message
- Sign Up
You can link these buttons to any web page you want to direct potential customers to view. It could be a product page, landing page, or homepage to name a few.
#3. Add simple and attractive profile photo
Can you forget about your profile photo of the page? You can’t even afford to ignore it otherwise it will cost you a lot. After the cover photo, your profile picture is one that captures the audience’s attention. What type of profile photo should be like? Your profile photo should reflect the design element of your cover photo. Guys, you can add your company’s logo picture to your profile photo rather than adding in the cover photo. This is the right way to grab the attention of your audience and make your business page more recognizable. Also, don’t forget to place a link to your website in the description of the photo as well. The more attractive your photo would be, the more people come to visit your site.
#4. Pay attention to ‘About’ section
Guys, this is another important element that you should add to your Facebook page. About section is the most important part of any business page. It is because from about section only people get to know what your business is all about. Here you need to pay attention to the details when completing the ‘About’ section of the page. Like any other business, your business details must be accurate, authentic, and consistent with other listings. You can also add hours of the business and always be sure to update this part on the page. Moreover, be concise with your descriptions about your company and its offerings. Also, don’t tell your visitors about everything on your Facebook page. Just tell them what they should know about your business.
#5. Incorporate Instagram in your page
What about adding visual elements on your Facebook page? To add visuals you just need to integrate Facebook page to your Instagram account. How it will work? Whenever you add any photo or images to your Instagram account, it will automatically post to your Facebook timeline as well. This is very important to add visual elements to your timeline and cross-promoting your social media channels. As you already know that Facebook-owned Instagram, so it is very easy for you to link Instagram to Facebook feed.
The bottom line
Facebook is an unbeatable platform in the digital marketing sector. No matter how many new social media platforms get introduced in the market, but a giant is always a giant. Creating a Facebook page means attracting a huge number of audiences worldwide. I have mentioned every important element that you should add to your Facebook page. The more aesthetic, beautiful, simple, and attractive Facebook page you make, the higher the number of audiences you see connecting with your business via the Facebook page.
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