What is social media engagement?
Strong social media engagement is a sign that you’re making an impact in the market. The more you present online, more you will get response. Social media engagement is all about making meaningful connections with current and future customers, which will serve to boost your brand both online and offline. 
Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers. As a business, it’s quality, not just quantity, that you should be striving for.
Social media engagement is measured by a range of metrics that could include shares or retweets, comments, likes, followers and audience growth, click-throughs, using hashtags. 
Ways to increase social media engagement…
 
1. Initiate Conversation with Your Social Media Followers and customers
To increase social media engagement, you need to be social too. This is one of the fastest ways to get engagement on social media is to initiate a conversation. Whether your customer leave a positive or negative message, you should be responding to each customers. You can show appreciation for positive messages and suggest a resolution for negative ones. 
2. Post quality and engaging Content
If you want to increase social media engagement, you need to create content that people can engage with. Try to connect recent events with the content you share. Choose content that’ll drive an emotional response from people. As you’re building a store avoid posting things that’ll make people angry at your brand such as sensitive issues.
3. Respond to Questions and Customer Issues
Social media marketing is not only about sharing content. Use it as another channel for customer service. Online, you need that give and take, too. It’s important for brands to practice both reactive engagement and proactive engagement. When you’re reactive, you’re answering direct messages, incoming mentions or comments. When you’re proactive, you’re the one sparking conversation with people who may be talking about you, but haven’t necessarily sent messages to you directly.
4. Keep response times speedy
For this you can pre-compose responses to common queries. When an FAQ comes your way, you’ll be at the ready with a thoughtful, informative response. A speedy response can lead to increased customer satisfaction, and save your team time so they can provide even more support (and human touch) elsewhere. 
5. Think beyond the feed
Comments or shares are great, but these public shows of engagement aren’t the only way to see that your audience cares. Private conversations, like direct messages or story interactions, are also powerful examples of an engaged audience, so make sure to treat them right (and track those numbers) too!