How Blockchain is Used in Digital Marketing?
In the era of digitization, digital marketing has become a significant part of any business. And it is very important for businesses to make their products visible in this diverse society. For that marketers must be able to use numerous online platforms effectually to advertise. If you are thinking one such platform then it is not social media. I am talking about another technology that is proceeding swiftly is ‘BlockChain’.
Blockchain Technology: A way to understand.
The blockchain is a digital technology that is expanding and making a way in diverse industries such as digital marketing. Blockchain technology is neither a company nor an app rather it is a new way of documenting data on the internet altogether. It helps businesses to keep the record of the transactions that take place on the peer-to-peer networks. You can use this technology to develop blockchain applications, such as social networks, messengers, games, exchanges, storage platforms, voting systems, online shops and a lot more.
Now let’s discuss how blockchain technology is being used in digital marketing.
– Blockchain helps in building trust with transparency in digital marketing
Consumer trust is one of the biggest problems of many companies. Blockchain is one such technology that provides companies with consumer trust. It provides verified documents and details to customers. The transparency allows the consumer to discover whether a company is trustworthy about their claims or not. As people are skeptical about everything, blockchain helps them build trust for the company’s brand.
– Blockchain terminates the digital marketing middleman
Middleman is what controls the area between advertisers and users. If we see then it becomes a trend of including middleman in every business. Through blockchain, website owners no need to go through the Google Display Network (middleman) to search advertisers because each ‘user’ is already validated and verified. This is how advertiser will come to know that they are paying for genuine clicks, and the site owner can trust that the paid amount is being fair enough. Now there is no need for Google or any other intermediary.
– Blockchain operates public accountability
Companies always try to show their product brand information to their customers. And blockchain can be used to make companies digital documents which the public can view with transparency. This can be used to hold companies accountable.
– Blockchain provides benefits for branding
Blockchain can be used to formalize digital negotiations between companies which means it can provide future benefits to companies for branding their products in the market. A company which uses newly technology is considered as innovative and it can also create PR (public relation) strategies with the help of blockchain technology.
– Blockchain helps consumers to control their own information
Blockchain gives consumers the right to charge companies for their contact information. If any company wants a customer to subscribe to its newsletter, the consumer can reply with his price to receive that content. This concept gives consumers full control over who has their information.
Way Forward!
Blockchain is the best technology for digital marketing business. As it aims to increase transparency in all business sectors as the information is stored digitally. And this information cannot be eradicated by anyone. It allows companies to see their recorded data for their future transactions. As blockchain transactions are an open ledger for anyone to see, it makes the business to be more accountable and transparent.
So if you too want to make your digital marketing business successful then you must use blockchain technology in your business. For any kind of assistance get in touch with us till then keep reading.
