In this era of digitization, operating a website is quite easy but keeping the full information about it i.e. what is happening on your website, what visitors are doing, where they come from, what content they like and a whole lot more become very difficult to know. So do you feel frustrated when you don’t get the real information about your own website? If ‘Yes’, then you have come to the right place. In this article, I am going to explain to you how you can use Web Analytic or Web Analytics Tools that can help you track information about your website contents.
So let’s dig into basics first!
What does Web Analytics mean?
Web analytics is a technique that provides you actual information, data, and analysis about your website. In other words, it gives you the record of how and when site visitors behave; by informing you about their age, gender, and location, etc. on your website. It tells you about the traffic source, the most popular content on your website, and your total conversion, etc. With this information in hand, you can project fully informed business strategies and grow your business faster.
Therefore, the focus of web analytics is to examine a site’s users, their behavior and activities. The online user’s behavior and activities generate valuable marketing that helps web operator to analyze the current situation of the marketing.
Now let’s talk about various tools of web analytics that helps site operator.
Some significant tools for Web Analytics.
1. CRAZY EGG
CrazyEgg is an online app that produces eye-catching tools such as Scroll map, Heat map, Overlay, and Confetti to track a website’s operation. This helps you to understand customer’s interest so that you can boost up the profit from your website.
2. GOOGLE ANALYTICS
Google Analytics is free web analytics that provides you with basic and statistics analytical tools for Search Engine Optimization (SEO) and marketing purposes. It helps you in providing detailed statistics of web traffic. It is used by more than 60% of web site operators.
No, it’s not candy but it’s a web analytical programmer that tracks traffic, HTTP referrals, and search trends. It helps you track web page views, customer’s activities, events and a lot more. It also provides you real-time statistics and data along with a concrete view for traffic generation.
This is one of the best web analytic tools that help you in real-time tracking. It allows you to live chat with your site visitors, which is really beneficial for you and for e-commerce sites. Woopra also offers a freebie plan along with several paid options.
This web tool is very simple and easy to use. It too provides the detailed activity of visitors that allow you to track dynamic goals. Clicky is the first tool that users migrate to from Google Analytics. It’s a free tool up to 3,000 daily page views.
6. OPEN WEB ANALYTICS
Who doesn’t like free things? Almost everyone likes, right! Open web analytics is also a free, effective and enjoyable tool. It focuses on simplicity to track and analyze how people use your websites and applications.
As after learning about web analytic and web analytic tools you can see how it becomes important to turn your website into a successful business. For that, it is important to keep track and record of the traffic and statistics of the website. You need to just find a good Web Analytics Tool from the above list and measure the success with the data provided.
Always remember that web analytic is just a tool, so take concrete action based on data and help your site moving in the right direction. For any kind of assistance kindly get in touch with us till then keep reading.