The social media has created a revolution in all the industry by improving the channel for communication. It is highly essential for today’s retail market players to make their presence in social media too. The social media such as Facebook, LinkedIn, Twitter, and GooglePlus have helped to create a community that is helping the retail industry to promote the business. Social media provides retailers with a wealth of information about their consumers that they could never get through traditional media.
If retailers are able to connect with consumers meaningfully on social media they increase their visibility with an audience that’s already inclined to buy or looking to buy products.
Finally social media can help retailers build brand awareness and extend the amount of time potential customers spend interacting, browsing and considering a brand by engaging them in conversations.