Any kind of content on the internet whose main and exclusive motive is to attract attention and seek to encourage visitors to click on a link to a particular webpage is known as Clickbait. It is a medium to entice users to read, view and listen to a linked piece of online content. It is specified by a highly attractable headline with a hyperlink that, when clicked, depicts a website that has content that is not nearly as interesting or attractive as the headline. It is the only way to increase the number of views to a particular Web page or websites.
It is nearly very well said that clickbait tactics do more harm than good, so it is very important for us to discuss both the pros and cons of clickbait. Let’s start with pros of clickbait headlines:
Pros of Clickbait Headlines

• Increased Brand Awareness
• More Pageviews
• Higher Potential for Social Shares

Cons of Clickbait Headlines

• Misleading Clickbait Damages Brands and Erodes Trust
• Decrease authenticity
• Pageviews Aren’t Even That Important – under this comes to factors which are :
• Complete Attention on Site
• Sensationalism Is Getting Old