You need to check lots of things when setting up a paid Facebook ad. Facebook offers up a unique opportunity for marketers to augment their organic efforts. Paid adn on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? It offers a variety of paid ad options and placements, but all ads can be broken down into three elements:

1. Campaigns. The campaign houses all of your assets.
2. Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
3. Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.

Here I am going to tell you step by step guide to rum paid ad campaign on facebook
Step1 #Set your goals for Facebook Ads: Before create any adverts, it’s important to first think about why you’re advertising and what you’re aiming to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success against. You can set some goals like

• Increase traffic to my website from Facebook
• Increase attendance at my event
• Generate new leads
• Increase the reach of our content on Facebook
• increase downloads of your mobile app through Facebook Ads

Step2 #Choose your objective: When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign. With Facebook, you have many different ways of approaching an ad campaign. These ways can typically fall within three categories of benefits: awareness, consideration and conversion.
Step3 #Customizing your target audience: This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics: Location (country, state, city, zip code, or address), Age, Gender, Languages, Interests, Behaviors (purchase behavior and device usage), Connections. In addition, with the Connections setting, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. You can also further customize your targeting using custom audiences to retarget people who have already interacted with your business.
Step4 #Setting your budget: Once you’ve selected your target audience, you next need to choose how much you’d like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend.
Step5 #Create your advert: It’s now time to choose the images (or video), headline, body text, and where your ad will be displayed on Facebook. For the text, you get 90 characters to share a quick message that will appear above your image(s) or video. If your ad is going to be a success, you want your image and copy to be enticing enough to make people want to click.
Step6 #Choose your ad placements: Advert placement defines where your advert is shown and with Facebook Ads, you’re able to choose which locations your advert will appear in. Adverts may appear in Facebook’s mobile News Feed, desktop News Feed and right column. Facebook recommend using the default placement for the objective you chose, which enables Facebook to optimize placements for you in order to get the best possible results at the cheapest overall average cost.
Step7 #Place your order: Your advert is ready to go. To submit your ad click the ‘Place Order’ button at the bottom right-hand corner of the page. Once your ad is submitted, it’ll be reviewed by Facebook before it’s put live. You’ll receive a confirmation email from Facebook once the ad is live.