QuestionsCategory: Social Media ManagementHow LinkedIn can be better platform for marketing?
Justin asked 3 years ago
1 Answers
Philip answered 3 years ago

LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. It’s an ocean of professional networking opportunities. That’s the real power of LinkedIn for business. It’s also the top-rated social network for lead generation.
A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your company. LinkedIn Company Pages used to be viewed primarily as HR landing pages for brands. Though this is still one way to use LinkedIn, the network is also becoming the perfect place to drive business results, raise brand awareness, promote career opportunities, and educate potential customers on your products and services. Rich content and compelling status updates can help to establish your brand as a leader in your industry.
If you are a new entrepreneur or a top executive, your LinkedIn profile is where people get the first impression of you, your brand or company. The profile is the starting point to grow your business.
LinkedIn provides for 2-way information exchange between buyers and prospects. Once connected, the platform is a source of reliable information for B2B buyers. For example: 50% use LinkedIn as a source for making purchase decisions and 76% find endorsements from trusted partners and validate the professionalism of the person or company before they do business with that company.
Building trusted relationships are the key to doing business and LinkedIn is the place for that.

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