Conversion rate is expressed in percentage form based on a ratio. It’s the portion of your website visitors who convert on an offer. Visitors can convert on lead magnets, webinar registrations, sales, and more. You can track conversion rates for all of those actions. To increase your conversion rate, you need to know what works and what doesn’t with your audience. Your prospective customers have specific expectations, wants, needs, and pain points, you need to work accordingly. Here I am going to enlist some ways to improve conversion rate.
1. Collect the data about your website. Examine those data for patterns on which you can base a conversion rate optimization (CRO) strategy. With basic information about how your website currently performs, you can identify pages that aren’t doing their jobs and optimize them. Add fresh content, update old references and statistics, craft a better CTA, or consider a redesign on basis of CRO.
2. Determine whether or not your offer is ideal for your audience. Never create just one lead magnet. It’s not enough. You need more than that if you want to figure out what your audience craves. You can optimize some offers, such as your sales page copy and your email CTAs, to figure out how to increase your conversion rate.
3. In conversion Web design matters more than you might think. Based on the collected data, Google determined that website visitors make their first impressions of a site’s attractiveness within 1/20th of a second. Furthermore, “visually complex” sites were consistently interpreted as less beautiful. Simple website design can help keep your visitor focused on the content that matters.
4. You need to add different call-to-action buttons in your website. Speaking of calls to action, there’s no one-size-fits-all CTA for any business. You have to test multiple iterations. You could create a CTA that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light.
5. Adding testimonials to your website can build trust and loyalty. Instead of using quotes from customers, we employ social proof in the form of company logos. Social proof, including testimonials, puts consumers at ease. In an interview with ConversionXL, growth marketing expert Angie Schottmuller said, “If quality social proof buffers notable uncertainty, get ready for some remarkable conversion impact — in some cases up to 400% improvement.”
6. Offer a money-back guarantee because customers don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for. A money-back guarantee helps assuage fears and move past objections.