A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.
Typical objectives of white paper creation are:
- Educating the audience
- Looking under the wraps of newer trends in the marketplace
- Predicting the future of an industry
- Expanding your brand presence
- Getting inbound traffic at the top of your funnel
- Generating leads for your business
Ultimately, they result in increased traffic to their websites which helps in more sales/revenues.